Back home, in Sweden, I studied Administration and Commerce Major after elementary school followed by one year of Economics specialisation course. During my studies I worked in banking, administration and retail both as part of my studies and weekends/holiday periods.

After my studies I continued working in retail for some time until I went to an administrative role with a government body in my hometown. From there I went on to work for Scandinavian Airlines (SAS). I started with Ticket Sales and stayed on within the airline until my move to Australia in 2007 in a variety of roles (Sales Support, Office/Media Support, Sales/Distribution Coordinator*, Product Manager/Facility Management).

* When the company went through budget cuts and merged positions in order to cut costs, I was asked to take on the role as Sales/Distribution Coordinator in order to streamline the processes for those positions.

Before I left for Australia, I worked with Facility Management as a Product Manager for Internal Services, responsible for Food Courts, Conference Centre and Fitness Centre at Scandinavian Airlines’ headquarters. I was appointed project liaison for the switchboard (part of internal services) in the airlines three countries (Sweden, Norway, Denmark) when it implemented a new phone concept and system throughout all three countries.

Thanks to the variety of tasks I’ve had the opportunity to perform, both as an employee and later as a consultant, I have developed skills in many areas. Therefore, I today have a skill set that can benefit and assist many small business owners.

Detailed information about my education and work experience can be viewed in my CV below

Curriculum vitae


2009.03 ––

Sole Trader – DO Solutions
Consulting and projects within office management and marketing, business development and business efficiency.
DO Solutions, Sydney, Australia.
2008.04 – 2008.10National Marketing Executive
Thai Airways International, Sydney, Australia National Marketing activities within Australia Primarily media requests and website updates.
2005.04 – 2007.09Product Manager
SAS Facility Management Sweden AB, Stockholm, Sweden
Areas of responsibility: conference facilities, fitness centre, food courts and restaurants facilities. Duties included:
• Budget management, P&L reporting and analysis
• Client/tenant management
• Tenders negotiation and suppliers SLA management
• Key role in project management of internal service organisation such as Nordic roll out of new switch board system following new telephony-supplier agreement for the SAS Group.
2000.12 – 2005.04Sales/Distribution Coordinator (Head hunted)
SAS Media, Stockholm, Sweden
Appointed for the new position of Ambient Media Coordinator
• Formulation and implementation of new work-processes
• Scheduling / control / follow up of product placements on board SAS Group aircraft and Business Lounges worldwide
• Key role coordinating worldwide network of sales agents, clients with SAS.

During a organisation in 2003, my position was extended to encompass the distribution for all on board magazine products worldwide (Scanorama, Upp och Ner, Reis og Se etc):
• Management of edition sizes
• Publication process management
• Follow up and break down of the distribution cost
• Publisher and distributor SLA management.
2000.02 – 2000.11Office Support
SAS Media, Stockholm, Sweden
• Support function within accounting, travel orders, reception, mail handling, telephony and IT.
1997.01 – 2000.02Sales Support
FLYGTAXI, Stockholm, Sweden
• Primary support of Amadeus and Resaid for SAS and travel agents in Sweden and Norway
• Support for the company’s range of airline related taxi products.
1996.04 – 1997.01Ticket Sales
SAS Direkt (SAS Reservations), Östersund, Sweden
• Ticket sales of domestic and international travel
• Booking via Ediss (Amadeus och Resaid), and the SAS Group bonus program, Euro Bonus travel.
1994.06 – 1996.01Administrative Assistant
Arbetsförmedlingen (National labor authority), Östersund, Sweden
• Application processing, database development.
1992.06 – 1992.08Accounts Clerk
Nordbanken Corporate Banking, Östersund, Sweden
• Accounts clerk responsible for cash transactions between branch and central bank of Sweden
• Corporate customer petty cash management.
1989 – 1992Cashier, retail
Various employers, Östersund, Sweden


2009Master Trainer - Cert III & IV (Sydney, Australia)
1997Amadeus update (Stockholm, Sweden)
1996International Tariffs & Ticketing Basic (Stockholm, Sweden)
1996Domestic Tariffs & Ticketing (Stockholm, Sweden)
1996Amadeus Reservation Part Two (Stockholm, Sweden)
1996Amadeus Reservation Part One (Stockholm, Sweden)